Free workbook · For cultural operators

Is AI ignoring your museum?

A free Google Doc you copy to your Drive and work through on your own. Prompts, scoring sheet, and a fix-it checklist to audit your visibility on ChatGPT, Gemini and Perplexity in about 30 minutes.

Free · Google Doc you copy to your own Drive · One email per week from me after that, unsubscribe anytime. Privacy policy.

90%
of AI-generated travel itineraries contain errors: wrong hours, closed venues, missing institutions.
115%
the visibility lift lesser-known sites can gain from AI optimization, per a Princeton and IIT Delhi study.

When a traveller asks ChatGPT what to do in your city, the AI decides in seconds who gets mentioned and who doesn't. Right now, that answer is being written without you in the room.

This is a self-serve workbook. You copy it to your Google Drive, follow the steps, and produce your own audit in a single afternoon. No calls, no software to buy.

What's inside

One document. Everything you need to audit yourself.

01

The 30-minute audit

15 copy-paste prompts across four categories, run on ChatGPT, Gemini and Perplexity. You'll see exactly how AI describes you, who it recommends instead, and where the errors sit.

02

The scoring sheet

A simple 0 to 3 scoring system across 45 data points, plus a diagnostic guide that reads the patterns and tells you which specific problem you're facing.

03

The 5-step optimization checklist

From reconciling your facts across Google, TripAdvisor and Wikidata, to restructuring your key pages, to schema markup. Ordered by leverage, not by tech difficulty.

04

Your first-week action plan

Five concrete actions, one per weekday, that any cultural operator can complete alone. By next Monday you'll know where you stand and what to fix next.

Ready to see what AI says about you?

Get the toolkit →
Claudio Buda
About the author

I'm Claudio Buda.

For over 10 years I've worked with museums, theatres, and festivals on one problem: the gap between what digital tools promise and what cultural teams can actually use.

Every Wednesday I write The Cultural Journey Gourmet, a newsletter on digital strategy, visitor experience, and community building for cultural operators.